A small or medium size business can change its fortunes and become a bigger, more prosperous organization through marketing.
In 2017, digital media is the most used platform for advertising and marketing. Spending on digital marketing is projected to increase by 12 – 15% on average. Social media’s share of the total marketing budget grew from 10% in 2015 to 14% in 2016, while spending on offline advertising fell to 2%.
Most of the views are from mobile devices (>60% according to Google). The amount of searches from our smartphones is increasing dramatically and will soon overtake searches performed on desktops.
Just about every aspect of digital marketing is driving internet traffic to your website. This is the mother ship and you need to treat it as such. We still see too many websites that were not created with responsive design, meaning they look strange and difficult to navigate on mobile devices.
Your website must look good with easy navigation on mobile devices. Visitors must be able to click on a phone number or an email address to contact you. If they must zoom in or write down the number, then you are likely to lose them to a competitor whose site is mobile optimized. The idea is to convert visitors into either a phone call, an email or a walk-in.
2. Revenue Growth
Continuous and increased revenue is key to any business. This is generally accomplished through increasing the number of customers, increasing the average sales transaction, increasing the frequency of sales and/or increasing your prices. A Digital Marketing Plan will help accomplish these goals.
3. Business Branding
Branding is one of the most important aspects of any business. It tells your customers what to expect from your business and what gives you an edge over your competitors. Your logo, website, promotions and offers show your branding. What you communicate verbally and visually are an important part of your brand strategy.
4. Marketing Foundation
Building a successful business requires strong marketing foundations. Small businesses need to work even harder to promote themselves. One of the key things to determine a marketing plan is to find what your customer needs, and then point out your Unique Selling Proposition (USP).
To be honest, as a small business you need to be realistic about your ads. Typically, you will be bound to look for low cost solutions, but then again you can’t have a low-cost solution that is also effective. So, you go on and try to make ends meet by either compromising on one or the other. You must make an advertising budget and be sure that it will always get you a response in return.
6. Search Advertising
In internet marketing, search advertising is a way by which you place ads on web pages that show results from search engine queries. These ads are targeting keywords that a user enters to look for something.
7. Social Media Marketing
This can elevate your audience in a very dramatic way. Many small businesses, are listeners-only online, reading what their customers have to say about them. If you take the next step to join in the discussions and reply to them on their social media posts, they will feel more connected to you as a customer/user.
8. Display Advertising
The goal of display advertising is to drive traffic to your site by placing your brand in relevant sites. It earns you ROIs, drives visibility, increases conversions and often gets you new customers based on their interests.
9. Page Optimization
As a small business marketer, you need to let Google know that you exist, and that you are a credible business that needs a ranking on its search engine results pages (SERPs). You need to categorize your business and add unique photos and videos to your page so that it gets more attention.
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